Disney
As Senior Manager, Product Design, I lead the design of digital experiences for employees across The Walt Disney Company. I collaborate with Product, Engineering, AI, and People Insights teams, as well as external partners, to design, deliver, and continuously improve employee-facing platforms and tools.
THE WORK
Defining AI-powered employee experiences, reaching more than 250,000 employees across multiple business segments and regions.
Collaborating with business segment leaders and partner firms to define and implement the Digital Employee Strategy, including the development of tools, processes, and long-term planning roadmaps.
Partnering with Product and Engineering teams to design and deliver cohesive, multi-platform employee experiences that work seamlessly across the entire organization.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Design System Direction
- Design Direction
- Cross Pillar Collaboration and Alignment
- UX Processes, Standards and Tools Scaling
- Team Lead & Management
- Resource Planning and Allocation
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CASESTUDY ⟶ on request
Axon Enterprise
While at Axon, I led the Connected Devices Experience Design and Research. My team oversaw the full end-to-end officer and 1st responder experience, from the multi-platform app ecosystem, to on-device interfaces, desktop configuration tools, and evidence review workflows.
THE WORK
Drove the design and research product roadmap, resulting in a 11% increase in law enforcement operational efficiency.
Planned and implemented operational design and research methodologies, boosting efficiency by 15%, across 1200 US and International law enforcement agencies.
Collaborated closely with executive team on strategy, organizational planning, building and improving teams and process performant outcomes.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Experience Tracking and Monitoring
- Cross Pillar Collaboration and Alignment
- Cross Platform Design Direction (Hardware and Software: Mobile + Desktop)
- UX Processes, Standards and Tools Scaling
- Team Lead & Management
- Resource Planning and Allocation
- External Resource Vetting, Contracting and Direction
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CASESTUDY ⟶ on request
SONOS
During my time at Sonos, I established, led and expanded the Configuration, Setup and Onboarding UX team in Seattle. I covered functional design leadership, strategic planning and detailed tactical direction for the secure setup, user onboarding, and product lifecycle experiences.
THE WORK
Led the complete overhaul of the Sonos app experience, leading to a 1.5-point increase in NPS and a 12% reduction in customer support inquiries.
Improved Product Setup Satisfaction Score to 8.3, by aligning product design with user expectations and redesigning and streamlining the setup, configuration and onboarding process for all Sonos products.
Directed UX initiatives for product setup, onboarding, and lifecycle management, positively affecting over 10.2 million households.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Cross Pillar Collaboration and Alignment
- Design Direction
- UX/UI Delivery Process Development and Implementation
- Team Lead & Management
- Resource Planning and Allocation
- External Resource Vetting, Contracting and Direction
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CASESTUDY ⟶ on request
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TECH RADAR
"Setting up the Sonos Roam took us just a few minutes."
"There’s also a ‘product tour’ within the app, to help you get to know the Sonos Roam’s controls and features – it’s a neat touch that makes the setup process feel really easy."
DIGITAL TRENDS
"If you’re a Sonos owner, you don’t need me to tell you how easy it is to set up the company’s wireless speakers. A few taps in the Sonos app, a few button presses on the speaker, and less than two minutes later, you’re done. But with the Roam, Sonos has simplified this process even further."
"No buttons to press and no passwords to enter. Every tech product should be this easy to configure."
BGR
"As is the case with all of Sonos’s wireless speakers, setting up the Roam is quite easy. As a matter of fact, the Roam is by far the simplest Sonos speaker to set up thanks to the addition of NFC. Simply open the Sonos app, tap over to settings, launch the function to add a new speaker, and the app pretty much does the rest. The only other manual step is to tap your smartphone to the back of the Roam when the app gives you the cue. And of course, Bluetooth is even easier to set up — just turn on the speaker, hold the power button until you hear two chimes to indicate you’re in Bluetooth mode, and pair."
TECH HIVE
"Setting up the Roam in my Brooklyn apartment, the Sonos app discovered the Roam almost instantly. It then prompted me to tap my iPhone on the side of the speaker between its four feet, thus allowing the devices to identify each other using their respective NFC (near-field communication) chips. It took a couple of tries for the NFC handshake to work, but once it did, the Sonos app connected the Roam to my wireless network and automatically downloaded a firmware update. Once that was done, the Roam was ready to go, with the whole setup process taking less than five minutes."
Microsoft
At Microsoft I led the 25 multi-specialty member Avatar Identity creative team. Delivered the new generation Xbox Avatars in 2018 and worked towards expanding identity representation in the workplace. Designed for trusted connections between people, work and social experiences via cloud driven architecture in a Mixed Reality context.
Prior to the Avatar engagement, as Design Director, I led the effort to define the next generation Windows Product Experiences for the Maps and People teams. Responsible for definition, articulation and delivery of secure, location data driven identity experiences to a variety of form factors ranging from mobile to Hololens.
THE WORK
Boosted Xbox app engagement by 11.3%, through inclusive and innovative design strategies, reaching 59 million monthly active users.
Led a 12-person design team, achieving an 18% increase in monthly active users for the Windows People app through user-centric design improvements.
Defined AR/VR principles, establishing guidelines for ethical and actionable product design and development.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Cross Pillar Collaboration and Alignment
- Cross Platform Creative and Design Direction (Mobile, Desktop, Hololens)
- UX/UI Delivery Process Development and Implementation
- Team Lead & Management
- Resource Planning and Allocation
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CASESTUDY ⟶ on request
Windows 10
I led the design and development of the Windows 10 website and CRM program ahead of its August 2016 launch, guiding a small team in building a flexible, responsive design system that could scale quickly and localize across 60+ global markets.
THE WORK
Delivered significant business impact with a 20% increase in user engagement and a 370% surge in partner hardware sales for the Windows 10 site launch month.
Led agency’s 12 person design team in testing and experiment-driven site and CRM design for the Windows 10 launch account.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Agency to Client Collaboration and Alignment
- Creative and Design Direction
- UX/UI Delivery Process Development and Implementation
- Team Lead & Management
- Resource Planning and Allocation
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CASESTUDY ⟶ on request
Deloitte Digital
As agency Creative Director I was responsible for providing direction and leadership to a diverse team of 33 experts, with unique specialties. Our focus was on delivering a range of high-impact digital projects, for both agency and client accounts, all of which carried significant customer impact.
I partnered closely with our team and clients, overseeing strategy, research, usability testing, design, production, front-end implementation, and customer reviews. This end-to-end approach ensured we consistently delivered high-quality outcomes across a wide range of digital projects.
THE WORK
Led a 33-member team in digital transformation projects for Fortune 500 companies.
Led customer service transformation design for HP, enhancing the digital experience and achieving a 3% uplift in NPS for the web Customer Support platform.
THE ROLE
- Experience Strategy and Validation
- UX and Research Roadmapping
- Agency to Client Collaboration and Alignment
- Creative and Design Direction
- UX/UI Delivery Process Development and Implementation
- Team Lead & Management
- Resource Allocation
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CASESTUDY ⟶ on request